The market size for the toy industry is worth $27 billion in the U.S. alone, according to the latest data from the Toy Association. Though there’s been a net decrease in overall sales, the toy industry stays strong. This is mainly due to its ability to adapt even contending with modern electronic gadgets. Toy manufacturers have even capitalized on the growing concerns of parents about letting children safely handle electronics. Check out 3 trends that will shape the face of children’s toys in the years to come.
Toys Are Becoming More And More Personalized
Custom-made products are in-demand now than ever, and that’s becoming more evident in the world of toys. From personal touches like color schemes and embroidered names, customization has evolved to modified features, such as LED lights and GPS trackers. Nowadays, media and content marketed to children have diversified into many niches. This is another motivating factor for personalization. In fact, parents could order a plush toy modeled after a child’s favorite book or Fortnite character.
A Shift From Digital Entertainment To Practical Learning
A long-criticized fact about modern parenting is the fact that most of them let their kids use electronic gadgets. About 63% of parents allow their children as young as 5-years-old to use smartphones, while 80% use tablets, according to Pew Research. Still, many parents are troubled by the effects this may have on their kids. This has led to the recent trend in toys that deliver practical, hands-on learning. Aside from traditional toys, such as dolls and toy cars, this trend has also set early STEM toys on the rise. For example, Oribel’s STEM Marble Run has kids use a system of levers and other simple machines to construct a path for marbles to slide through.
The Green Revolution Comes To Children’s Toys
The decades-long battle against the overuse of plastic has finally made waves with mindful toy production. Toy manufacturers are slowly cozying up to the idea of using biodegradable materials in their products. This is due to the increased demand from parents who are becoming more environmentally conscious. Packaging and manufacturing methods have also become sustainable and eco-friendly. Aside from the toy-making process, plenty of up-and-coming toy trends have been shown to educate children about environmental responsibility. In fact, kits that let them build DIY garden boxes, birdhouses, and even help them plant their own trees are becoming popular picks among eco-friendly families.
Even in an increasingly virtual world, it would seem that physical toys will continue to occupy a dominant place in the lives of children. Now, we know that electronics are best reserved for older kids, and real-world play is an important pillar of learning and development.